Welcome.

At For Good, we specialize in public relations for purpose-driven organizations dedicated to making a meaningful impact. Our expertise lies in authentically sharing your story, building a genuine presence, and leaving a lasting impression.

We understand that standing out requires more than just the right words; it requires a deep connection with your audience. Our approach is designed to craft a narrative that resonates profoundly while using strategic methods to achieve measurable results.

Whether you're looking to enhance your reputation, increase community engagement, or showcase your expertise, For Good is your trusted partner in achieving your communication goals.

Join us, and let's craft your story together.

Meet Sara Johnston

Founder & Lead Consultant

With over fifteen years of experience in public relations and marketing, Sara is a seasoned communications professional who has made a mark across a diverse range of sectors, including nonprofit, legal, and automotive.

Her passion for crafting compelling narratives and commitment to excellence have established her as a trusted partner in the industry.

Throughout her career, Sara has had the privilege of working with clients such as Jaguar Land Rover North America, Fisker Automotive, Young Presidents’ Organization (YPO), CDF Labor Law LLP, TLD Law, Tiyya Foundation, Flavors from Afar, Laura’s House, New Directions for Women, and Susan G. Komen OC.

Sara’s ability to align a brand's story and mission with its audience through strategic storytelling has delivered impactful results for her clients. As she continues to navigate the dynamic landscape of communications, Sara remains dedicated to empowering her clients with innovative solutions and a personalized approach that ensures lasting success.

Trusted by:

  • "OUR FOCUS WAS TO ELEVATE THE OVERALL PROFILES OF OUR ATTORNEYS ACROSS THE BOARD AND SARA EXCEEDED OUR EXPECTATIONS IN DOING SO. IN OUR TIME WORKING TOGETHER, SHE WAS A RESOURCEFUL AND STRATEGIC PARTNER, PRODUCING CONSISTENT RESULTS AND ADDING GREAT VALUE TO OUR TEAM."

    Director of Marketing & Business Development, CDF Labor Law LLP

  • "SARA IS A SKILLED PR, MARKETING AND EVENTS PROFESSIONAL AND I CAN'T SAY ENOUGH POSITIVE THINGS ABOUT HER AS AN INDIVIDUAL AND AS A TRUSTED COLLEAGUE. SHE'S VERY DETAIL-ORIENTED, EXTREMELY HARD-WORKING AND A GENUINE PERSON THAT I TRULY ENJOYED WORKING WITH. ANY TASK SHE LED, REGARDLESS OF COMPLEXITY, WAS ALWAYS COMPLETED WITH CARE AND DEDICATION. SARA IS PERSONABLE, PROFESSIONAL AND A JOY TO WORK WITH.”

    Senior Manager, Lifestyle & Experiences PR, Volkswagen of America, Inc.

  • "SARA IS A CONSTANT PROFESSIONAL IN EVERYTHING SHE DOES, AND HAS AN EXPERT LEVEL KNOWLEDGE OF PUBLIC RELATIONS, MEDIA RELATIONS, EVENT MARKETING, AND LOGISTICAL PLANNING. PUBLIC RELATIONS REQUIRE BIG PICTURE THINKING ALONG WITH AN EYE FOR DETAIL, AND THIS IS THE PERFECT DESCRIPTION OF SARA. I HOPE OUR CAREERS CROSS PATHS AGAIN ONE DAY, AND I WOULD GLADLY RECOMMEND HER FOR ANY POSITION SHE IS SEEKING, AS I KNOW SHE WOULD GIVE 100%."

    Co-Owner, Three Dot Disco LLC

  • "BEYOND HER WORK, WHICH IS ALWAYS TOP-NOTCH, SARA'S WORK-STYLE IS WHAT DIFFERENTIATES HER. A KIND PROFESSIONAL WITH A GRACEFUL MANNER, SHE IS AS COMMITTED TO HER CRAFT AS SHE IS TO BEING A PRACTITIONER WITH WHOM IT'S A PLEASURE TO COLLABORATE."

    Former Partner, HKA Marketing Communications